Very interesting design. Originally designed as senior project by Craig Nottage. Built by his company Nottage Design. Glass table, but transparent resin layer on top (clever and functional idea). AU $40,000.
Seth Godin: Solving a different problem
I always believed that if you want to find success in anything you do, there are two options: Either do something better than everybody else, or do something entirely different from everybody else. In order to increase the possibilities of storage space on computers, companies didn't simply make bigger floppy disks, or bigger hard drives, they sought to develop entirely new formats (i.e. Flash Memory) that were formulated completely different from their predecessors, yet took care of much of the same problems.
The one thing the telephone did much better than the telegram was a much better, expedient form of communication. In design, which is centered around specifically solving particular problems, you have to think outside of the box.
I always believed that if you want to find success in anything you do, there are two options: Either do something better than everybody else, or do something entirely different from everybody else. In order to increase the possibilities of storage space on computers, companies didn't simply make bigger floppy disks, or bigger hard drives, they sought to develop entirely new formats (i.e. Flash Memory) that were formulated completely different from their predecessors, yet took care of much of the same problems.
The one thing the telephone did much better than the telegram was a much better, expedient form of communication. In design, which is centered around specifically solving particular problems, you have to think outside of the box.
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