Tuesday, May 12, 2009

Funny Garbage

There is a great deal of digital media companies that find great success doing work for major companies and corporations. What sets design firm “Funny Garbage” apart from most companies is its unique set of clientele, as well as its unique style of work. For the past ten years the company has been a leader in the web design and broadcast entertainment fields. The past decade of work has garnered the company a portfolio of work for major clients such as FOX, CBS, Cartoon Network, and National Geographic.

The company was founded in part by John Carlin, its current President and CEO. Carlin’s background in the arts reaches back to the 1980’s when he taught courses at several colleges and universities such as Yale and Williams College. These courses ranged from art and film history to popular culture. He was a publisher of several articles regarding the arts and literature, and also served as curator of numerous Pop Art exhibits, such as the Whitney Museum of American Art.

He also had an extensive academic background in business law, which served well when he went on to establish The Red Hot Organization in 1990, which describes itself as “the leading international organization dedicated to fighting AIDS through pop culture.” The company does so by garnering support from extensive list today’s top celebrities and musicians, including Madonna, U2, John Malkovitch, David Bowie, even the Wu-Tang Clan.

A few years later, Carlin would found a second company with Peter Girardi, a fellow designer with almost an equally extensive set of credentials. A former graffiti writer, Girardi took his abilities to the digital realm and became a prolific graphic designer. He was awarded the Daimler-Chrysler Award for Design Excellence in 1999, the youngest recipient of the award in the organization’s history. Girardi’s style was unique, for having a much more hand-made and personal touch despite his work being in digital media.


Together Carlin and Girardi founded Funny Garbage, a multimedia company with particular specialization in what they list as "web design, interactive entertainment and broadcast production." Although it was founded in 1996, it wasn't until Kristin Ellington joined the team and lended her management skills into motorizing the company into a production powerhouse. From this, Funny Garbage began to gain a reputation as being a truly innovative and almost-prophetic design company, its work being based in the roots of what is considered Web 2.0 today.

The company, like much of its work, presented itself with a quirky yet captivating personality, with a sense of simplicity that caters to its audience. In an almost prophetic model, the company did work for previously popular computer companies such as America Online and Compaq that seemed to be the predecessor to the standard stylings of multimedia projects that are standard on the present-day internet.

Other notable work includes Cartoon Network's website in 1997, which designated itself as a successful online network, complete with a chat room and communication board, rather than play the typical role of other channels; simply promoting what the channel was broadcasting. FG kept the visitors' attention, mostly targeted to children, with weekly online games and flash animations. The company dipped its hands into television production, with shows such as Comedy Central's "Crank Yankers" as well as Cartoon Network's "Teen Titans" and "Minoriteam."

It still remained faithful to its web design work, however, garnering clients such as VH1, NationalJournal.com, Mariah Carey, and ComedyCentral.com. Today, FG has been able to maintain its reputiation of innovation in media work. It has been commissioned by Disney, MTV, and other major corporations to provide the same sort of personable and visually appealing work they have become known for over the past 15 years.

Tuesday, May 5, 2009

Blog Commentary: Week 11

Core 77: "Mobility" concept wins Buckminster Fuller Challenge
Another fold-up bike, this time electric motor. Even more enticing, for those who are too lazy for pedals.

Seth Godin: The Houdini technique

Make easy things look difficult.

Make difficult things look easy.

In the airplane analogy, it seems to be to your benefit to make it seem as though there is no difficulty. It shows you are in control, even if you are not. This makes you look more credible to your clients, and ultimately more appealing when they most likely refer their friends and other inquirers to you.

Tuesday, April 28, 2009

Blog Commentary: Week 10

Seth Godin: Making commercials for the web
Very helpful outline.  Useful in marketing yourself as a company but could also be useful in marketing yourself as a designer or artist.  Getting the most of popular mediums and outlets in an efficient manner is not only an essential part of being in the new media industry but also one of the most excited parts, as well.

"MODE" foldable bicycle.  Designed by Taiwan-based company Pacific Cycles, Inc. (Ryan Carroll, Mark Sanders, Michael Lin). Made for commuters and those sick of the hassle of traditional bikes.  Very innovative and sleek.  Could be a very useful feature to come standard in future bikes, perhaps.

Answer: the iPhone, Flip, Kindle etc. offer a new platform of usability and flexibility.  Today, to attract attention is to be expandable.  Users can give their own input to a certain product, which allows for it to become extremely popular.  This concept very well applies to the Google Android phones, as well.

A standard DVD has been boosted in its capacity to 500GB by GE (General Electric).  However I wonder if this upgrade is too little too late.  As Core77 mentions, more and more devices are becoming connected to "the cloud", which ultimately proves more convenient than physical disc media formats.  For those that will still be purchasing these formats in the future, this could certainly prove to be very promising.  But again, discs scratch, get lost, etc.  Therefore still a slightly bigger hassle than dealing with downloadable content.  Great breakthrough, but still might not be enough to save the DVD format altogether.

Thursday, April 23, 2009

Ian Wheeler

Guest speaker, President of The Knitting Factory Label Group and co-owner of Partisan Records. Spent a lot of time emphasizing the importance of networking. Make friends and contacts with every person that you meet, you never know who can be of use to you down the line. In relation, Wheeler advises that one "learn to how bullshit", meaning show interest in whatever a person has to say, no matter how inane or ridiculously useless the subject may be.

Went through a very complicated negotiation deal in order to run the Brooklyn-based music label for the Knitting Factory as well as Indie Outlaw and Partisan Records. Has a fairly extensive background in business, which came to use when handling such dealings.

Notable acts on his roster are Girl Talk and Deer Tick. Showed the various interesting forms of promotion and marketing with Deer Tick, which included a custom-color and designed 12" vinyl record for one of the band's singles. Also showed their album cover, which was just the band members on a beach with a bikini-clad woman with an AK47. Admitted the cover itself had no deep meaning or significance other than being a great attention-grabber. I certainly would agree. States he attaches a sticker or card of some sort from his record label in anything he mails out, including tax returns. A very liberal, machine-gun approach to promotion.

Wheeler is also very in-tune with the emergence of the online music industry. Very aware of the imminent demise of CDs. What's more, he notes that digital booklets that come with purchased music from internet need improvement. He hasn't found a solution to this issue yet, and invited us as the student-audience to contact him if we do. I personally will keep that in mind.

"I don't hire anyone who hasn't interned for me before."

Internships were also an important subject. Wheeler described his own experiences as an intern for a record label, doing tons of pack-mule work but at the same time meeting a lot of people and musicians, as well as attending a lot of exclusive parties. Now, as an owner of three different music groups, he makes it a point to have all of his potential employees go through the same "hazing" that he did when he got his foot in the door, so to speak.

By the tail-end of his session, Wheeler advised that, regardless of what career you find yourself in, always make an effort to learn from your mistakes. You will make many of them. Don't let these keep you away from pushing on with your career and your work. Words to live by. Literally.

Thursday, April 16, 2009

Blog Commentary: Week 9


Great retail setups. Would be sure to bring in extra sales if every store had such strong presentations such as these.

Coree77: Updated helmet design pays attention to the way they're actually used
"Capacete E8 Helmet" designed by Brazilian firm Questto Design. Ergonomic and more practicality applied to motorcycle helmets? Nice. I don't ride bikes myself (motor or even pedal at this point), but I'm all for products designed with the consumer in mind.

Seth Godin: Sixty to zero
Seth's coverage on this topical is simply about the classic takeover of one technology over another. The cotton gin took over hand-woven tapestry. The printing press took over handwritten scripture. Those who sought to preserve the older, inferior technology failed. The internet is taking over printed work. Technology continues to advance, and it's imperative for new media artists and designers to keep up. Sink or swim.

Seth Godin: How to opt out of cookie sniffing and trading
Very helpful link provided by Seth. Also used to comment on the "sneaking around" of online marketers. Secret cookies being placed on end-user's computers is certainly to be considered invasion of privacy and needs to be regulated, if not outlawed completely.

Thursday, April 2, 2009

Terrordome

Check out this SlideShare Presentation:

Blog Commentary: Week 8


Fresh Bump: 25 Innovative Re-Purposed Home Fittings Designs

Very creative and most likely even practical. Taking familiar classic material and creating something new out of it is always an appealing concept for many.

Seth Godin: Snarky vs. earnest
Earnest and honesty wins. We see this in critique and criticism of designers' work. Snarky dismissal (often by inane critics and onlookers) does nothing in comparison to constructive honest criticism from your fellow peers.