Core 77: "Mobility" concept wins Buckminster Fuller ChallengeAnother fold-up bike, this time electric motor. Even more enticing, for those who are too lazy for pedals.
Seth Godin: The Houdini technique
Make easy things look difficult.
Make difficult things look easy.
In the airplane analogy, it seems to be to your benefit to make it seem as though there is no difficulty. It shows you are in control, even if you are not. This makes you look more credible to your clients, and ultimately more appealing when they most likely refer their friends and other inquirers to you.
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